“华体会全站app网址”美推出无牌电商平台
作者:华体会hth体育全站app登录 发布时间:2021-12-13 00:39
本文摘要:Brands are familiar, but often expensive. A new online retailer thinks it can offer shoppers big savings by ditching branded goods altogether.品牌产品为顾客了解,但通常价钱也很便宜。一家全新升级的线上零售商强调,她们能够根据放弃品牌货为之顾客节约巨额开支。

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Brands are familiar, but often expensive. A new online retailer thinks it can offer shoppers big savings by ditching branded goods altogether.品牌产品为顾客了解,但通常价钱也很便宜。一家全新升级的线上零售商强调,她们能够根据放弃品牌货为之顾客节约巨额开支。

Brandless launched last month with a promise to sell only brand-free products for just $3 an item.上月运营的Brandless应允,只市场销售每一件3美元(折合rmb二十元)的“犯规”产品。Its product range includes kitchen knives, olive oil, toilet cleaner and facial moisturizer. The items come in simple packaging with a white label containing key product information.Brandless的产品范畴还包含厨房刀具、食用橄榄油、坐便器清洁液和脸部隔热保温五品等。这种产品包裝仅有比较简单的乳白色标识,上边包含了产品重要信息内容。

American serial entrepreneur Tina Sharkey developed Brandless with co-founder Ido Leffler, raising about $50 million from investors before the website launched.早就数次自主创业的美国创业者蒂娜?夏基与伊多?莱夫纳获得了大概五千万美元投资,带头开创了这个网址。Sharkey says they created Brandless to help shoppers avoid the hidden costs of buying a big brand. They even trademarked the term BrandTax to describe those costs.夏基称作,她们宣布创立Brandless网址是为了更好地帮助顾客省去售卖大品牌的间接成本。她们乃至创设了“品牌税”这一专业术语来描述此笔花费。

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Brandless sources all its products from independent manufacturers and sends them directly to distribution centers. It focuses on natural and organic items at affordable prices.Brandless从独立国家生产厂家购进全部产品,随后必需送货到物流配送中心。该网址主营业务质优价廉的纯天然有机化学产品。It says it can pass on the savings it makes by not having any brick-and-mortar stores.Brandless称作,她们能够将进门店的钱省出来造福给顾客。

Brandless shipped to 48 US states in the first week of operation, said Sharkey.夏基答复,Brandless运营第一周即向美国48个州送货。Sharkey estimates consumers will save an average of 40% when buying Brandless products compared to top household brands of a similar quality.据她估计,与著名品牌相比,顾客在Brandless售卖同质量的产品均值将节约40%的钱。

The unbranded concept has been tried before by Japanese retailer MUJI. The name is derived from the term Mujirushi Ryohin, which translates as no brand, quality goods.日本国零售商无印良品早就试着过“去品牌”的定义,其姓名就来源于日语“Mujirushi Ryohin”,意思是“无品牌的高品质产品”。MUJI is now a popular brand in its own right.无印良品以其特有之处沦落一个颇深受欢迎的品牌。

Whether or not Brandless becomes another big name, Sharkey insists the company is doing something different.不管Brandless否能沦落此外一个大品牌,夏基都否定她们保证的事各有不同。Brands still have this false narrative: cartoons and animated characters that represent them, or actors on television that are riding white horses on beaches, I mean, what is that? she said. People want the transparency of knowing who theyre doing business with.她讲到:“品牌产品仍然不会有这类诈骗描述:用卡通形象设计意味着产品,或是在电视上开播知名演员在沙滩上骑白马的界面,我要讲到,那是什么?大家期待准确告知卖给他产品的到底是谁。


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